In what is bound to be a very exciting year for Nigerian
consumers, families and dancers, Maltina, the premium non-
alcoholic malt drink from the stable of Nigerian Breweries plc has
set the stage for season eight of the popular family dance show,
Maltina Dance All (MDA). The 2014 edition tagged “The Rhythm
of Happiness” will chronicle a new dance style known as Rhythm
of Happiness Dance (ROHD). Continue...
The audience was excited when Osas Ighodaro, Comedians
Gbenga Adeyinka 1st , Oluwasegun Ogundipe (Aka Laffup) and
Chigul opened the show with a powerful demonstration of the
ROHD earning themselves applause from the crowd in the jam
packed Silverbird Galleria, Lagos venue of the press conference
heralding the beginning of the season watch the Rhythm of
Happiness Dance here -
bit.ly/MDA8_ROHD and Exciting
performance by the All-Stars -
bit.ly/MDA_AllStar 
Renowned for “sharing happiness” and promoting togetherness
with friends and loved ones, the MDA is the consumer
engagement and experiential marketing platform that the brand
deploys to resonate with esteemed consumers and the society in
general.
Speaking at the press briefing Mr. Kufre Ekanem, Corporate
Affairs Adviser, Nigerian Breweries plc represented by Mr. Edem
Vindah, Corporate Media/Brand PR Manager said “the dance
performance we have just seen is a tip of the iceberg from this
season of Maltina Dance All. As we all know, it is the foremost
experiential and sponsorship platform of the Maltina brand
renowned for promoting togetherness with friends and loved
ones. The TV show, which made its debut in 2007, has remained
Nigeria’s first and only family dance TV show featuring families
from various regions across the country.”
He added that the show is “about the emotions, excitement, fun
and the unbreakable bond that ten families will showcase when
they challenge themselves by learning and performing various
dance styles in the famous Maltina Dance All academy.”
On what is up for grabs for this year’s edition, the Corporate
Affairs Adviser said the winning family will go home with the
grand prize of a whooping sum of N10 million. The first and
second runners up will also get N3 million and N1 million
respectively. This is a considerable increase from the N6 million,
N1 million and N500, 000 won last year by contestants.
The show proper will be preceded by regional auditions which will
kick off in Port Harcourt at the Atrium Event Center on July 18th
- 19th; Lagos - National Theatre on July 24th - 26th and Abuja -
Nicon Luxury Hotel on August 1st – 2nd.Interested Nigerians can go online and register at
www.maltinadanceall.tv or they can
register at the venues of the auditions for a chance to participate.
They can also visit
facebook.com/MaltinaNigeria for more
information.
